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Cold. Creamy.
Worth the Stop.

Not Just Ice Cream

Richer, Creamier,
Cold as It Should Be

Cold, creamy, worth the stop. Frozen custard is made with more egg yolk and less air than regular ice cream — so it's denser, silkier, and melts slower. One taste and you'll get why people come back for "just one more bite."

What Is Frozen Custard?

Find Us Inside

Located on the First Floor of The Ropes Complex

Custard Concept is right inside The Ropes of Southern Utah — first floor, easy to find, and worth the stop whether you're here to play or just here for dessert.

🎟 No ticket needed — open to everyone

Flavors

What's On Today

◉ Today's Flavors Rotating flavors · Ask at the counter Call for Today's Flavors

Already at The Ropes?

The Perfect Way to Cool Down

Cold, creamy, worth the stop — right where the fun is.

After Axe Throwing

Cool down after a few rounds — or while you're axe throwing, after the course, or while you're waiting for your lane.

After the Course

Reward the climb with something cold on your way out.

After Dinner

Finish a delicious Touch of Tuscany meal with a sweet treat.

Play. Eat. Stay a While.

Make a Day of It at The Ropes

Custard Concept is within The Ropes of Southern Utah — a whole campus of things to do, all in one stop.

Find Us

Inside The Ropes,
Hurricane, Utah

4059 Jellystone Rd, Hurricane, UT 84737 · First floor
Minutes from Sand Hollow · ~20 min from St. George · short drive from Zion

Sun – Thu7:00 AM – 9:00 PM
Fri – Sat7:00 AM – 10:00 PM

Call (435) 375-4984

Good to Know

Sweet Questions, Answered

What's the difference from ice cream?
Custard uses more egg yolk and less air, so it's denser and creamier — and melts a little slower.
Do you serve Italian ice?
Yes — bright, fruity Italian ice, right alongside the custard.
Do I need an activity ticket to buy dessert?
Nope. Custard Concept is open to everyone — first floor of The Ropes, activities or not.
Where exactly are you?
On the first floor of The Ropes of Southern Utah, 4059 Jellystone Rd, Hurricane, UT — minutes from Sand Hollow and a short drive from Zion.
What are your hours?
Sunday–Thursday 7 AM–9 PM, Friday–Saturday 7 AM–10 PM.

One More Bite

Decisions Are Hard.
Custard Isn't.

See what's on today and come cool off.